McMurray Stern
I was hired by McMurray Stern to create a square tri-fold brochure that highlighted their services and capabilities. In addition to the brochure, I also revamped their business cards.
Objective
McMurray Stern wanted a brochure that condensed all of their services into one marketing piece. They provided their branding standards, and imagery they wanted to use to their highlight products. They wanted something that would be eye-catching and make them stand out from the competition. The business cards they were using prior were not memorable and we wanted to establish their brand.
Solution
After looking at the brief I came up with a brochure to help attract new customers. I utilized a grid system to match the company’s brand of being clean and organized. I used contrasting colors and bold typography to create a design that would stand out. I created a pattern from their logo and used it throughout the brochure. I finished the piece with the use of iconography. I designed their business cards to be a partner to the brochure. I continued the pattern and bold use of typography.
Keywords
Bold, Attention Grabbing, Clean, Organized
